Module 3 Week 7: Workshop Challenge

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module 3 Week 7

By the end of this week you should be able to:

  • Research and analyse approaches and strategies for working today and delivering creative services as a graphic designer;
  • Imagine new models of practice that help you grow and develop throughout this course;
  • Imagine what media and communication platforms could help support your potential new models of practice;
  • Design and communicate a one-minute elevator pitch outlining how you can work in new and more exciting collaborative ways;
  • Manage your independent learning effectively.

Lectures: These lectures are on expanding Borders and Establishing an International Practice.

Lecture One, Audio podcast: 

Kenjiro Kirton Hato lecture notes

Started in 2019 in the height of the recession. They graduated from Central Saint Martins. 

Their design studio is ‘A fair exchange’ where they are learning from each other. Working closely with clients are not just applied to the project with that client but also a different approach moving forward for their practice. 

The more detailed the conversations are the more trust that there is. This creates a positive impact on the project and client relations. 

It’s not just an individual’s perspective its perspectives. Respecting all values as a collective. How are their values being communicated in touchpoints? 

Opening another studio was a natural decision for them. They were doing a lot of codesign projects in a gallery in Edgeware road. They were introduce to a gallery in Hong Kong by this gallery. Hong Kong are really invested into the arts. After this launch, the level of workload increased and Jackson moved out to Hong Kong. 

Taking a process through from small brands and students through to larger firms and then even larger firms that can afford to use the process sustainably 

Working in a new area, by a culture engagement, they can work with different communities. Working in a space where they can add value to that community. 

Working in different countries gives challenges to do with different audiences however the processes are the same. Learning and making are the cores to the process

Constantly challenging themselves to challenge their practice.

Learning to interact within the two studios is challenging but enjoyable. Watsapp is a great tool of communication. There are so many digital tools of communications these days. They are still learning how to connect the two practices. Weekly catch up, biweekly catch up or monthly catch up so that everyone feels like they are a part of what is happening in both countries. 

 It is really important to think about cocreating responsibly with the community and for them instead of at them. 

It is important to do projects with audiences instead of at them. 

Hato student society – to help and support students on a platform where they offer portfolio reviews, workshops, discounts on printing. It means a lot to them to give back to the student community. 

They want to expand this throughout the UK and do talks and workshops for all university. Education is a large part of how they started. They also work with primary and secondary students. 

How creativity is taught in school and university is something that they have a great interest in. 

Axel Pemoeller and Rita Matos, New Studio lecture notes 

A partnership between two designers who work remotely between New York and Lisbon.

They believed in collaborations which they have done all through their career. They collaborate for the same people for long periods of time that think in a similar way and solve similar problems like expansion. 

Connected to a bigger network. It is a conceptual group that works together as appose to a studio with a boss. 

There a lot of diversity within the design community from photography, CGI, architecture, product design, film. They can offer they clients a more rounded skill set.

Internationality means that you can have a lot of different angles and cultures. it can also help network interactions. If you pick the highlights of these portfolios of people you are working with and their network, then you can offer the client a large showcase of strong work. 

The main communication tool is Skype but they use many different forms of hangouts online. These new communication tools are they key to be able to do this. They are open to anything that can make communication easier. 

They also use emails, instant chats and instant messages. They are across many different times zones. You could work 24hours because of this. 

  Finding a balance and agility to what you take on so that you can make money but do things that you work.

Working with younger designers verse older designers for them means no real hiarchy and working equally and all contributing to the group.

The challenge at the moment is getting to the next level is how they can engage 100 percent and communicate effectively to pull the right people and be more selective about the projects they take on.

Lecture Two: 

Asking the questions:

How will globalisation and advancements in technology affect graphic design education?

What do you think the creative opportunities are for students studying on global online course, such as the MA Graphic Design at Falmouth?

Simon Manchipp 

How will globalisation and advancements in technology affect graphic design education?

Globalisation is the idea that many people that would not usually be able to contact with people can now contact that person. You can work with people all over the world. Ideas that are not traditionally within a creative sphere can influence a designer thinking. 

Modern day designers are the people who are doing everything, they are not just focusing on one area they are diversifying their skill set. They are looking at examples from all over the world and not just within the area or country they are based.

What do you think the creative opportunities are for students studying on global online course, such as the MA Graphic Design at Falmouth?

Once you take a great course like this online. Then it can become a mass of collaborations. You can start to have a two way dialogue with many different people. It can be an incredibly positive portal where people are invested in the same thing. 

Sarah Boris 

How will globalisation and advancements in technology affect graphic design education?

Instagram has allowed her to make a lot of connections worldwide. She does not see facebook and social media as her friend but it does allow her to meet people online but also meet them physically and not just through your screen 

What do you think the creative opportunities are for students studying on global online course, such as the MA Graphic Design at Falmouth?

Creative opportunities to study on a global course is to allow students to become more diverse and allow their approach to be much more human. 

Julian House and Adrian Talbot

How will globalisation and advancements in technology affect graphic design education?

It means you can do courses remotely in the samer way that you can practice graphic designer remotely. The idea of studying remotely is not one that he considered.

What do you think the creative opportunities are for students studying on global online course, such as the MA Graphic Design at Falmouth?

In a virtual classroom with people from all over the world allows people to communicate with one and other. The different things that people are interested in because of where they are geographically is very interesting and making geographically is very interesting. Ability to collaborate with different people from different walks of life. 

Sam Winston

How will globalisation and advancements in technology affect graphic design education?

Technology and education are a mixed bag. It means you have access to a lot more information, but you have thought about how can you embody information. This is not usually done through the screen. You have to experience the information and data that you have learnt. Technology will change how humans learn.

What do you think the creative opportunities are for students studying on global online course, such as the MA Graphic Design at Falmouth?

In a global environment we can now exchange information and ideas with each other and we are at the forefront of where we are going as a culture 

Tom Finn and Kristoffer Soelling 

What do you think the creative opportunities are for students studying on global online course, such as the MA Graphic Design at Falmouth?

If online education allow you to met people who have the same interest as you. You also get to have a global visual culture conversation and what is the relationship between where things emanate from 

Resources

Design Bloom Resource

Design projects can be approached in a way that involves ‘competitive collaboration’, which means that designers work together on projects within different studios to come to an ultimate design solution, but also with the knowledge that the ‘winning concept’ will be acknowledged. If a specific designer’s concept is chosen, they are usually rewarded by usually rewarded by being allowed to carry out and realise that design concept with a team. However, projects that involve visual identity tend to involve large teams of designers working collaboratively over much longer periods of time. 

The rotations of designing in and out of a team keeps ideas fresh and unique. This way, designers can collaborate with many different types of designers, fusing different styles and creating completely new concepts.

Distant Crit is a process used to review work in progress and provide critical input. The designers not involved in that particular project will critic other project, not knowing which designer has done which section of work. This means their opinion will be unbiased and objective. They are also not told the deadlines or budget so that they can focus entirely on the quality of the creativity and suggested end result.

In terms of the difference in design between each studio globally. Clients come to designers because of the portfolio produced by the studio so they must receive that same style and quality of work no matter which country they work with the studio in. They have built the same values and goals within each studio so the designers understand the brand image well and know what kind of thing they have to produce. 

Specializing as a designer can depend not only on your talents and interests as a designer but also your locality. He explains that in America the market is so large that you really has to specialize in order to focus in on your target clients. Carving a unique niche in the market can be very advantageous as it can really allow your target market to focus in on what you are offering. 

 It can be a good idea to stay open minded and as diversified as possible until the world leads you to an area that you really love and something that you really want to focus on. 

Design disciplines evolve and changes and you have to evolve and change with them. 

My Reflections

This interview has really caused me to reflect on what I think are the important factors involved in being a designer. Although talents, interests, specialties and priorities are bound to vary between designers, I imagine that most of us have some fairly similar standards and principles we know we have to uphold in order to produce the work that we aspire to produce. 

The Challenge

Based on some of the debates and discussion covered so far, outline a series of ideas that could help you to work in new and more exciting collaborative ways.

What media and communication platforms could help support this? (This might be to help you collaborate with new design partners, introduce yourself to a new network or culture or area of investigation.)

Present your ideas as a one-minute elevator pitch video (with the aim that you will develop one of those ideas further next week).

The last module, I started a project to do with migrants living in Bordeaux, that really transformed my way of looking at graphic design. It was the first time I consciously realised that my skills as a designer could effectively be used to help, support a community of people in desperate need. At the time, I reached out to a collective that were all giving up their time and using their skills sets, whatever they may be, to help the migrants of Bordeaux. Amongst these people were doctors, childcare assistants, lawyers, housing associations, cooks and cleaners. Anyone, with any skill was doing everything they could to help. A few years ago, due to a change in government, over 70 migrant squats were shut down, leaving men, women and children stranded with nowhere to call home. 

I saw that the collective had a growing number of resources but no clear method of showing the migrants they existed. Migrants would arrive in Bordeaux and have no idea help is at hand for them. Throughout the course of the project for my MA, I developed posters, websites and promotional videos as well as using symbols and pictograms to help communicate to people who spoke an array of different languages. I felt so proud of this project and continue to help and work with the collective. 

This week I want to look at possible ways in which we can communicate with migrant children. How can these children who have sometime come from very distressing circumstances such as warzones, broken homes and situations I myself cannot even dare to imagine. Last module I looked at developing ways to communicate to migrants in genral the help that was available to them, this time I want to nto only communicate with migrant children but allow them to communicate to us, what they can bring to our society and how their bright futures can reinforce and help diversify our way of thinking within our community. 

There are many ways in which I can think about doing this. Having met many migrant children whilst working for the collective, I want to stress that these children, although they come from distressing places, they do just want to be children. they want to play and laugh and learn. They want to take guidance from those around them and be in a secure and safe environment where they are allowed to be themselves. Taking the group of children that I have met in the collective as a focus, some of the children have a good education but many have never been to school. They are all ages and often fight together. At the moment, they only really have one point in common, which is the fact that they have all come from somewhere else and travelled to find a better life here in Bordeaux. 

Idea One:

Having seen how my design work can be used for good and can be used to make a difference to people’s lives, I want to see how design can help the migrant children in the collective. Holding weekly workshops at the collective for anyone who wants to come along will not only allow the children some time to explore different areas of design and basic principles of how to develop design briefs and carry them out, but it will also allow the parents and carers of the children some time off. Many of which cannot afford childcare.

I could ask people from the design community to come along each week and do different workshops from their background. This will also show how children then design could be something that they could use as an outlet to express their journey in a more positive way as appose to negative ways of expression such as aggression. They might also grow to realise that design could be a potential career path and can reach out to those design volunteers that meet in the workshops. This will allow the children to interact positively together and to support each other is a positive and interactive way which does not necessarily need to involve language which might be a barrier for some of them. 

Idea Two: 

Using design to communicate pain when language is a barrier and the story is too painful. I want to develop a design support group for migrants. Often migrants in bordeaux are very intelent and were doctors and educated individuals in their own country but due to war and a negative environment, they were forced to move away and escape to what they hope is a better life. For others, they have never been to school and maybe cannot write of spell. This group is targeted at allowing migrants to express their stories through design. Whether that is pictograms, illutratiom, mind maps, jumbled up typography, writing a novel or whatever else. I want to create a safe space for these migrants to discuss in their own medium, what they have gone through and the struggles they are facing in their new life here in bordeaux. I would like to ask therapists to help analyse what the migrants produce and then help them to move past the problems they are having through design. I want to allow a space for them to discuss with words or not, the emotions that they have gone through and to plan out ways in which they can move forward positivly. I want to use design as an outlet for emotion, pain, frustraition and expression. 

I like the idea of eventually displaying their stories In whatever form they might be in a book that people can purchase in order to support the migrants. All proceeds will go back into helping improve their quality of life for their families and themselves. 

Idea One Presentation

Idea Two Presentation

Conclusion

This week I have really allowed myself to look at how I think cocreation is at its strongest and how those who have had their voices silenced for whatever reason, can use design to express and communicate together and to the world. We need to hear the journeys that these people have been on and we need to learn from it. I think that many people, including the government here, look down on the migrant population but it is my very strong belief that they have every singly right to live a happy life in the beautiful city of Bordeaux. Being an expat in this city, I know what it is like to no be able to express yourself and to feel lost and confused whilst finding your feet and learning the language. I don’t imagine to have experienced anything like what the migrants have, but I want them to know that I am here doing everything I can to make them feel welcome in this city and to support them, using design, along their way to become individuals, proud, confident and happy in this community.   

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