MA Project GDE750 20/21

MA Project Week 10: Research & Learnings

Questionnaire results

User Interface Design of the platform

Now that I have received the results of my questionnaire, I now have a good amount of primary research so that I can start thinking about the interface of the platform. Before I do this, I would like to have a look at some other examples of popular websites or applications that I could take inspiration form their structures and analyse why it is that they work so well.

Pinterest

“Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more” https://help.pinterest.com/en/guide/all-about-pinterest

How Does it Work?

When you first open the Pinterest website, you are asked to create a username, then you are shown a series of images. They ask you simple questions such as ‘What do you want to see more of?’ below is a grid of images depicting different areas of interest. Some examples of these are: home decoration, weddings, fashion, architecture, lifestyle etc. If you are about to get married and you would like to plan your wedding, you click on the icon image most like what you want to do and the website learns from your choice and offers you more similar images for you to select from again. Once you have selected from several pages of images, you are then shown a feed of images complied in regards to what you chose in the grids at the beginning. There is also a search bar where you can search for things e.g. wedding invitation ideas. This builds your profile even more and you receive email alerts with relevant images that you might want to see.

How is this relevant to my project?

I like the idea of having images to choose from for the students to choose from the first time they log on to the platform. a simple question could pop up saying, ” what is your favourite subject?”. If there is a student that likes sports, he could select a sporty image, which then would lead him to other images of sporting activities that are played at the school e.g. tennis, football, hockey, basketball etc. The student could select from these options, which would then lead him on to another page which asks them, “what do you like to do in your spare time?” etc. This will allow the platform to show the student relevant information, but it will also allow the student to be matched with another student that they will have things in common with. It is a simple and effective concept.

Tiktok

https://www.analyticssteps.com/blogs/how-artificial-intelligence-ai-making-tiktok-tick

From the outside, Tiktok seems like a funny platform for young people to record themselves dance and mess around and to also follow other people that interest them. When you break it down, Ticktock is a video sharing application.

The artificially intelligence in Tiktok works in two ways on both the consumer side and the producers side:

Consumer side: Tiktok’s algorithm can absorb a user preferences (similar to Pinterest) but in the form of an app and used less in the website form. They capture the likes and comments of the user and they record the diuration in which they look at a video. As the videos are short, this allows the alorithms to build quickly vast datasets.

Producer side: The AI supports the content creators in creating videos that go viral. It simplifies the video editing process and suggests different enhancements and filters make videos fun and watchable. Components such as hashtags and music are added to make the videos more appealing.

Why is this relevant to my platform

I don’t like this platform because it is so manipulative in so many ways, however, I know that almost every teenager I know adores this application and engages with it daily. It is easy to use and moves you swiftly through the application and shows you the things you want to see as well as suggesting videos you might like. Perhaps this concept could be used in the sector of a school in the sense of showing the user school clubs and extra classes that might interest them.

Author

alice@aliceneve.com